We would fly Virgin America/Virgin Atlantic all the time if they had more routes. Why? Because they do cheeky things like launch a lipstick with bareMinerals called Upper Class Red to celebrate the airline’s redesigned Upper Class cabin.
“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic Airways in a press release. “With the launch of ‘Upper Class Red’, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”
Flight attendants will be wearing the hue on flights between New York to London this spring when the Upper Class cabins are revealed.
Upper Class Red will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport and on Virgin Atlantic’s inflight shopping guide, Retail Therapy.