Vera Wang is broadening her Simply Vera collection at Kohl’s to include cosmetics. The 74-piece line includes skin care and cosmetics. As one expects from Vera, whose name is synonymous with good taste, the line is pretty and wearable. You won’t find any sparkly teal shadows, but there are an incredible Illuminating Primer, long wearing lipsticks. tinted moisturizer, concealer and more.

“For sheer allure and enhancement, makeup can inspire individuality, creativity and exploration,” Wang says in a press release. “Like fashion, makeup is also transformational. I love its artistry to accentuate, enhance or create a mood for any time of day or occasion.”

Check out the full line at Kohl’s.

Elle Cosmetics also launched at Kohl’s this week.  

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